ACMA's PRC AARP About Us - Pharma Sales Training

Welcome to AAPR

The American Association of Pharmaceutical Representatives (AAPR) was established to establish standards of excellence for pharmaceutical industry sales professionals. AAPR stands as a pillar of advocacy and excellence for the pharmaceutical sales profession focusing on compliance, ethics and effectiveness in supporting clinical decision making in an objective manner with the best interests of patients .as the priority.

ACMA Core Team

Our Mission

AAPR was established with the dual mission of elevating standards within the industry and supporting its members through education, certification, and networking. AAPR is dedicated to the advancement of professional practices and ethical conduct. This commitment positions AAPR as the leading organization focusing on pharmaceutical sales training, effectiveness, and compliance. We are committed to ensuring pharmaceutical sales representatives are equipped for success and leadership in life sciences and healthcare sales, thereby significantly contributing to the betterment of healthcare outcomes and practices.


Setting the Standard
PRC graduates communicate their commitment to do what it takes to succeed as an industry sales representative.
Building a Community
Join a global network of leaders committed to elevating healthcare with ethical practices and innovative strategies.

Our Core Values

We can change the world for the better by establishing standards of excellence

We believe in doing what's right

We believe in challenging the status quo

Frequently Asked Questions (FAQs)

Is PRC a certificate or certification?

PRC is a Certification accredited by the International Association for Continuing Education / American National Standards Institute (IACET/ANSI).

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Who developed the PRC content?

The PRC content was developed by over 30 subject matter experts from academia, pharmaceutical sales managers, and experts from the pharmaceutical industry.

Do I need to maintain my certification?

Every 2 years you are required to maintain your certification. You can do this by either (1) completing 10 hours of continuing education credits approved by the ACMA or (2) by taking the certification exam.

Do you offer payment options/plans?

Yes. The ACMA offers a flexible payment plan where you can pay in 3 easy installments of $383.

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Do I need prior sales experience to succeed in the PRC program?

No. Familiarity with sales may help, but the pharmaceutical representative role is more about being a good communicator and responsive partner to the physicians you work with. This, and more, is covered in the PRC program.

How long does the program take to complete?

The PRC program takes on average about approximately 2 weeks (12 hours course time) to complete. It’s self-paced, so everyone will be different.

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